Bain & Company - MSME Growth Accelerator Platform (Proposed)

Market Research & PRD

Bain & Company MSME

Problem:

Micro, Small, and Medium Enterprises (MSMEs) face numerous challenges that hinder their growth and operational efficiency. Despite their significant contribution to employment and GDP, these businesses often struggle with Limited Access to Expertise, Resource Constraints, Complexity of Technology Adoption, Regulatory Compliance, Market Competition.

Product Objectives:

To empower MSMEs with affordable, industry-specific strategies, insights, technology adoption tools, and consulting services through a subscription-based platform, ultimately aiding their growth, efficiency, and competitive edge.

Business Goal:

Bain & Company aims to offer a comprehensive solution for MSMEs that combines world-class strategies, industry-specific insights, technology adoption, and AI-powered problem-solving, all delivered through a scalable, subscription-based platform. The platform will democratize access to Bain’s expertise by offering standardized, actionable content for MSMEs at an affordable price.

Product Requirements Document (PRD):

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